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Internet Marketing Specialist

Job Summary

Trevigen, a leading biotechnology research firm, is seeking a part time Internet Marketing Specialist contractor. The Specialist will report to the Sales Development Manager and is primarily responsible for developing rich, quality content for online sites. 

Responsibilities and Duties

  • Responsibilities include developing easy-to-use, clear, concise, comprehensible content, research web copy, create sites that are optimized for search engines, and develop relationships with websites to obtain quality links.  Also involved are improving search-engine rankings, develop and maintain social media profiles on Twitter, Facebook, and LinkedIn, send out quality messages on these channels, drive traffic to websites using a variety of methods.
  • Ensure content appears high on search rankings, develop density of desired keyword on page, research popularity of sites linking to page, develop pay-per-click advertising campaigns, create internet ads, establish an effective presence on social media sites, monitor a company’s online reputation, approve or delete comments on blogs or articles, highlight and encourage positive comments.
  • Manage and deliver email lists, design and deliver emails, craft email campaigns, integrate other online presence including social media outlets with email campaigns, follow up on responses, solicit customer feedback and optimize campaigns accordingly.
  • Excellent communication, organizational skills and experience with Pardot and Salesforce are required.  

 

 

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